The Sanoma company is a collective mind of a large group of individuals. Unfortunately, the combined intelligence of a group has always been inversely proportional to group size. That means the larger the group, the stupider the group. Larger groups have always been inefficient and stupid. Most large organisations are still very stupid collective minds. Why is that? Because the limitation has always been that it is just to inefficient to share knowledge, to access what other people are doing, thinking or sensing. And because we have always been disconnected, because of space and time, it has alway been hard to think as one x91Sanoma-organismx92.

New wiki-technology beats these (former) limitations and empowers Sanoma Account Managers to form dynamic networks, generating x92smartx92results to compete more effectively and to respond better to a changing world.

TODAY, wiki-technology make it possible to organize the coordination of the activities of individual Sanoma Account Managers so that the group output is of lasting value, gains competitive edge and increases productivity

TODAY, it is possible to generate this valuable group output as a BYPRODUCT, without regard of INSTITUTIONAL MODELS to coordinate the activities of the group.

TODAY: Group size is not a weakness any more, but a strength.

We are able to create a positive relationship between the combined intelligence of a group and group sizex85the only limitation left is the fundamental business culture/mindset change in our way of organizing. In 2009 we will have to overcome the resistance to this invasive disruption of way of organizing.

Sanoma SalesWiki from SanomaCrossing on Vimeo.