New wiki-technology beats these (former) limitations and empowers Sanoma Account Managers to form dynamic networks, generating x92smartx92results to compete more effectively and to respond better to a changing world.

TODAY, wiki-technology make it possible to organize the coordination of the activities of individual Sanoma Account Managers so that the group output is of lasting value, gains competitive edge and increases productivity

TODAY, it is possible to generate this valuable group output as a BYPRODUCT, without regard of INSTITUTIONAL MODELS to coordinate the activities of the group.

TODAY: Group size is not a weakness any more, but a strength.

We are able to create a positive relationship between the combined intelligence of a group and group sizex85the only limitation left is the fundamental business culture/mindset change in our way of organizing. In 2009 we will have to overcome the resistance to this invasive disruption of way of organizing.

Sanoma SalesWiki from SanomaCrossing on Vimeo.

Sanoma SalesWiki: building value by collaboration is a post from Masterclass Marketing.

TED: De TV-industrie versus Digital Media is a post from Masterclass Marketing.

TED: Kevin Kelly over 5000 dagen internet is a post from Masterclass Marketing.

Get your own – Open publication

Rapport: Media in Beeld 2008 is a post from Masterclass Marketing.

Google Zeitgeist is a post from Masterclass Marketing.

Bill Gates’ visie op de toekomst is a post from Masterclass Marketing.

Howard Rheingold (Smart Mobs): Collaboration Economics

We can see a new economic form beginning to emerge: accros a number of disciplines cooperation, collective action and complex interdependencies play a more important role and the central role of competition and survival of the fittest (Biology is war, in which only the fiercest survive. Businesses succeed only by defeating, destroying and dominating competition. Politics is about your side winning at all costs) shrinks a bit to make room.

The relationship between Communication, Media and Collective Action: Human communication, Media and the ways in which we organize socially have been co-evolving for quite a long time. Now, the enabling cooperation-technologies are based on the internet: In the many-to-many era every desktop is now a printing press, a broadcasting station, a community or a market place AND evolution is speeding up from desktop to personal mobile supercomputers.

Collective action is about two types of Social dilemma’: (1) The prisoners dilemma c.q the ultimatum game and (2) The tragedy of the commons.

(1) The ultimatum game learnings: People from other cultures have radically different ideas of what is fair. Somehow the basis of our economic transactions can be influenced by our social institutions. 

(2) The tragedy of the commons (Gerard Harden): Humans will inevitably destroy any common pool resource in which people cannot be restrained from using it. In case after case humans destroy the commons that they depended on. But in a growing number of instances we see people able to escape from the prisoners dilemma (= fundamental, disruptive change of economic form). People are only prisoners as long as they consider themselves to be. People escaped by creating institutions for collective action. Among those institutions that worked, cooperative arrangements have moved from a periferral rol to a central role.

"Altruistic punishment may be the glue that holds societies together".

New forms of cooperation create new forms of wealth. Jim Surwicki and Yochai Benkler describe how the new, next economic form is emerging (open source, new form of production, peer-to-peer production). Keep in mind that, in the past, new emerging forms of cooperation (enabled by new technologies) created new forms of weatlh. Conclusion: We may be moving into yet another economic form that is significally different from previous ones.

Cases: HP & IBM are open sourcing their software, Ely Lilli has created a market for solutions, Toyota treaths their suppliers as a network and trains their suppliers. Why? Because they learned that a certain kind of sharing is in their self interest. Google is enriching others not because of altruism, but as a way of enriching themselves. Ebay caused fundamental change (disruptive); it solved the prisoners dilemma and created a market where none would have excisted (by creating a feedback-mechanism that turns a prisoner’s dilemma into a insurance game).

We don’t know enough yet and are just beginning to discover what the basic principles are. This is just the beginning – we should and will soon learn more about the technologies of Cooperation & Sharing:

1. Easy to use

2. Enable connections

3. Open

4. Group forming

5. Self-instructions

6. Leverage self interest

We should start by developing maps of this cooperation-territory, so that we can talk about it accros disciplines. In the past, new ways of thinking helped alleviating suffering. What forms of of suffering could be alleviated and what forms of wealth could be created if we knew a little bit more about the new forms of cooperation. Get the cooperation project started!      

Yochai Benkler: Open Source Economics

Clay Shirky, a prescient voice on the Internetx92s effects, argues that emerging technologies enabling loose collaboration will change the way our society works. Shirky shows how closed groups and companies will give way to looser networks where small contributors have big roles and fluid cooperation replaces rigid planning. Clay Shirky’s consulting focuses on the rising usefulness of decentralized technologies such as peer-to-peer, wireless networks, social software and open-source development. New technologies are enabling new kinds of cooperative structures to flourish as a way of getting things done in business, science, the arts and elsewhere, as an alternative to centralized and institutional structures, which he sees as self-limiting. In his writings and speeches he has argued that “a group is its own worst enemy.” His clients have included Nokia, the Library of Congress and the BBC. Shirky is an adjunct professor in New York Universityx92s graduate Interactive Telecommunications Program, where he teaches course named “Social Weather.”Shirky is author of Here Comes Everybody.

Collaboration & Open Source Economics is a post from Masterclass Marketing.

Vraag: "Wat is de bepalende factor in de toekomst van een bedrijf?"

Antwoord: 95% gaf als antwoord innovatie.

Vraag "Bent u tevreden over innovatievermogen?x94

Antwoord: 75% nee.

Vraag: "Waarom laten organisaties deze ontevredenheid over de bepalende factor dan voortbestaan?x93 

Antwoord: x93Het probleem ligt bij management zelf, dit is 50 jaar lang stil blijven staan, de belangrijkste belemmering voor innovatie is management zelfx94.

Er wordt teveel aan oude strategiemethoden gehangen. Bijvoorbeeld Michael Porter, deze theorie is gebaseerd op organisaties die langzaam veranderen, bovendien vervagen de grenzen van de branches steeds vaker en dan werkt de theorie niet meer. Zie Nokia in de camera industrie. Een organisatie die doet waar het goed in is en de rest uitbesteed kan een probleem krijgen wanneer technologie een x93per directx94 verandering veroorzaakt, past je core business dan nog wel. De kansen voor het bedrijf zijn minder lang te benutten. Dit betekent dat je kennis, expertise en informatie waar je keuzes op baseert goed op orde moet hebben.

Wil je als organisatie nog mee kunnen dan zul je anders moeten gaan denken. Zie de 20ste eeuw managementstijl als orkest dat de instructies van de dirigent krijgt en de 21ste eeuw als jazzband. De manager moet veranderen van dirigent naar facilitator, goed luisteren en kunnen improviseren, dat zijn de competenties. De 5 belangrijkste waarden voor de 21ste eeuw managementstijl: Creativiteit, flexibiliteit, efficiency, altruxefsme en openheid. Wees ervan bewust dat een community het niet altijd juist heeft maar sta open voor de input ter innovatie. Medewerkerparticipatie is welkom maar vertrouw ook op je eigen oordeel in het geval van disruptieve innovatie.

Disruptieve innovatie & Managementstijl is a post from Masterclass Marketing.

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